– July 24, 2023 – Today closed captioning offers many essential benefits in video production. Captions can broaden your reach, ensure accessibility, help non-native speakers, boost SEO, and more. Here are five great reasons to add a closed captioning solution to your video production workflow.

1.) Improved Accessibility

Making your content accessible enables more people to access the videos you produce, including those who are deaf and hard of hearing. Adding captions to your videos allows these viewers to consume your video content, granting them access while simultaneously increasing your audience.

Closed captions can also help viewers watch videos in loud environments, like restaurants and bars. Reading captions allows a viewer to follow along with the video – making the content easier to understand and enjoy anywhere.

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2.) Easier Comprehension

Reading captions while hearing sound helps a viewer to understand and remember your content. By adding captions to your videos, you are ensuring that your message is communicated effectively while also improving the viewing experience for your audience. Ideal for people watching videos in their non-native language, such as children and adults learning to read and the hearing impaired.

3.) Increase Video SEO Ranking

Search engines can’t optimize videos without text. When you add captions and transcripts of the audio to a video, it allows search engines to index the full text of your video content, boosting its SEO.

3.) Increase Video SEO Ranking

Search engines can’t optimize videos without text. When you add captions and transcripts of the audio to a video, it allows search engines to index the full text of your video content, boosting its SEO.

4.) Boosts Views

Captions can grab and hold your audience’s attention while increasing the length of time a viewer engages with a video. Captions can also increase viewership due to the approachability of a video compared to a video without captions.

5.) Improve Overall User Experience

Captions improve the overall user experience by giving viewers a better understanding of what is happening in a video. Not only does this make the content more accessible, but it also increases the chances that the audience will engage with the video and share it with others.

Broadcast Pix, through our partnership with BroadStream Solutions, recommend adding a closed captioning solution to your video production workflow today!

To learn more, click here or contact us directly here.